Giveaways are a great way to get more traffic to your website, get more subscribers on your mailing list, promote a particular product, and they are super fun! I have been doing weekly giveaways on my YouTube channel and I am seeing great results!
When I first decided to do giveaways I was lost on how to start one. I didn’t know which giveaway platform to go with and I was just flat out confused! That is why I wanted to show you all how I run my giveaways.
I use Rafflecopter for my giveaways and I will never use anything else! It is really easy to set up my giveaway, embed it on my website, and then export the people who signed up so that I can enter them into my mailing list.
Step 1 – Choose what you are Giving Away!
Obviously you need to have something to give away! Are you trying to promote a new product, a T-shirt to get your name out, or just something random to get people excited? Whatever it is, pick it out and get it packaged up and ready to go!
Step 2 – Sign up for Rafflecopter
As you can see here there are 4 different plans when you sign up for Rafflecopter. There is a free plan which means you can have unlimited giveaways, entries, and can export your entries. I highly recommend this one if you don’t have much money to spend!
The Basic plan is $13 a month and is what I currently have. The difference between the free plan and this one is that you can customize the entry form, add images, have polls, and have Pinterest entries. I would recommend this one the most if you are willing to spend a bit of money.
Next is the Grow plan with is $43 a month. It includes everything from the Basic plan plus One-Click email list integration which means you can import your entries right to your email list.
At $84 a month you can get the Premium plan which means you get unlimited form themes, viral Refer-a-Friend entries, analytics, branding removal, and white labeling your entry form. Obviously this one is the best and I would love to have this one, but in my opinion it is very expensive for what you get.
Once you finish signing up you are ready to go!
Step 3 – Set up your First Giveaway!
Keep in mind that when I am showing you how to create a giveaway, I am using the Basic plan so this will differ slightly if you chose a different plan.
Go to your dashboard. Here you will see current giveaways, giveaways that are coming up soon, and ones that are already done.
Click on “New Giveaway” to begin. Next click “Add a Prize” and enter the name of the object you are giving away and a pretty picture and click “Save this Prize.”
Next you need to choose the entry options. Under “People can refer people by” click “Add an entry option.” Then select what you would like in the drop down menu.
I am going to select “Visit a Fan Page.” Next fill in the information! Consider how many point you want to offer if someone does the task. I kept this one low because it is a simple task. If I really want someone to do something, like subscribe to my YouTube channel, I will make it a higher point value.
Now add more ways to enter and to boost their chances of winning! This is what mine looks like when I am finished!
Now chose when you want your giveaway to start and end! Make sure you tell your followers this information so they know when to enter!
Once you click “Preview & Install” you can get the link to your giveaway, run it on Facebook, and embed it on a website.
Step 4 – Promote, Promote, Promote!
What’s a giveaway without anyone entering?
Make sure you promote often on social media and learn about what hashtags work best to bring people to your giveaway.
I always make an announcement on my YouTube channel and then post on Twitter and Facebook! I then post at least one more time before the giveaway is over.
If you don’t get many entries in the first few days don’t fret. The day before the giveaway ends, it will explode! It’s weird… but true.
Having multiple giveaways will also help you boost your entries. My first giveaway got 35 entries. Four giveaways later I got 374! It grows fast especially if you do them regularly.
You can do this! It’s super fun and super worth it. 🙂
Are you ready to start your giveaway!? Let me know in the comments below what you are giveaway and your game plan!